Vertical Available – Demo Only
Public Relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing[3] or advertising.[4] An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.[5] The aim of public relations is to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government,government agencies and public officials as PIOs and nongovernmental organizations and nonprofit organizations. Jobs central to Public Relations include account coordinator, account executive, account supervisor and media relations manager.[6] Those interested into public relations should have strong written and speaking abilities, be team focused and creative. A masters in strategic communication will enhance a marketing or communication BS or BA and make prospective employers more competitive in the job market.
Public relations specialists establish and maintain relationships with an organization’s target audience, the media and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as organization’s spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management [7] Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client’s many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.[8]
USA
The United States of America (USA), commonly referred to as the United States (U.S.), America, and sometimes the States, is a federal republic[17][18] consisting of 50 statesand a federal district. The 48 contiguous states and Washington, D.C., are in central North America between Canada and Mexico. The state of Alaska is located in the northwestern part of North America and the state of Hawaii is an archipelago in the mid-Pacific. The country also has five populated and nine unpopulated territories in the Pacific and the Caribbean. At 3.80 million square miles (9.85 million km2)[4] and with around 318 million people, the United States is the world’s fourth-largest country by total area and third-largest by population. It is one of the world’s most ethnically diverse and multicultural nations, the product of large-scale immigration from many countries.[19]The geography and climate of the United States is also extremely diverse, and it is home to a wide variety of wildlife.[20]
The United States is a developed country and has the world’s largest national economy.[6] The economy is fueled by an abundance of natural resources and high worker productivity.[29] While the U.S. economy is considered post-industrial, it continues to be one of the world’s largest manufacturers.[30] The country accounts for 37% of global military spending,[31] being the world’s foremost economic and military power, a prominent political and cultural force, and a leader in scientific research and technological innovations.[32]